Freelance marketing experts are as diverse as ever these days. Marketing, for one, can mean any number of online or traditional print avenues. Do you:
- Need digital media marketing expertise?
- Struggle with your SEO blogging and content marketing?
- Want help getting a book promoted/published?
- Have to undertake a new product or re-branding launch?
Those are each different areas of marketing and, therefore, require a unique skill set.
If you plan to hire a freelance marketing contractor or bring someone on part-time, make sure you’re looking in the right places.
When it comes to B2B, you can’t go wrong with freelance marketing on LinkedIn. Anyone who means business should have a profile here. What’s the catch?
Profiles on LinkedIn might not be specifically targeted to the words freelance marketing. Think about what you really need from your person; blog writing, SEO blogger, etc. Search profiles with these terms instead.
The dark, dank pit that is Craig’s List captures any number of unsuspecting victims big and small. Don’t be afraid of it, though.
The problem is that employers aren’t specific enough with their ads. Otherwise, they expect too much for too low of a pay rate. The name of the Craig’s List game in freelance marketing is to be very specific about what you want.
Applicants should include three links to relevant samples, resume illustrating their specific expertise in IT, and a picture of a fluffy bunny. Pay rate is $30 / <blog, hour, etc.>”
When details are clear, you reduce the amount of unqualified applicants. If you don’t get any good hits, consider if your pay rate is industry standard and/or if you posted in the right place (i.e. try posting in Computers and Writing.)
The least understood of all Twitter functions just might be the hashtag. They are over and mis-used by most of us almost every day.
But if you type in #freelancemarketing you may be surprised what a wealth of folks come your way. Don’t stop there. Try playing a bit more; #ghostwriter, #educationwriting, etc. You never know what will hit home.
If you need a #socialmediaexpert, type in the words separately (social media expert). The first few dozen people who come up have the most followers and engagement according to Twitter algorithms. (I like to scroll further down to slightly smaller folks.)
With over six years of experience as a marketing strategist, and three years specifically dedicated to copywriting, I still maintain a Guru profile.
Freelance marketing from Guru doesn’t have to be foreign or inexperienced. You can specify the applicants you want to hear from, like U.S. or native-English-speaking only.
Likewise, think of Guru as a way to produce freelance marketing expert leads. From a profile, do a little research on your person (i.e. type in their profile name, or pieces of their work and see if you can find them.)
Phone a friend
I got some snazzy referrals from a friend who’s a V.P. of marketing in the education field. Trust me; your friends in your field know who’s good at what they do and who’s just trying to get paid.
Why did he recommend me? He worked with me personally. He knows I’m in the office everyday (like a real job!) and I stayed connected with him online so he sees my current projects and progress.
In other words, you’ll get good, valid freelance marketing referrals from anyone who works with contractors or writers on a regular basis. Here’s the second gold mine; Recruiters.
You may not want to hire an agency to recruits your freelance marketing person, but that doesn’t mean you can’t ask their advice. Maybe you just aren’t using the right words to describe your job role?
Google and send messages
If you really need an expert in freelance marketing, you should aim for someone who can impress you with their own site, response times, and marketing savvy.
Try searching for what you need on the internet. Just type it in and see what comes up. Better yet, post your needs on Facebook, Twitter, and maybe LinkedIn to see what ideas you get.
Don’t forget to leverage your Facebook groups and maybe Quora, too. (i.e. Can anyone recommend a writer for an SEO blogging campaign?) After you have a name, look the person up online and fill out a contact form.
Now you play the waiting game. How long does it take them to answer you? Do they try calling? How many times?
Freelance marketing is a competitive industry, and those who rely on making a living at will jump at the chance to chat with you. Easy, right?